Export development – step by step
Are you looking to establish export for your business, but are unsure as to exactly what it requires and how to go about it?
Learn more by reading the five steps below that make up an export development project with Eksportspecialisten.
Sparring with the head of the business in order to clarify what export requires and the opportunities which the business in question has in terms of export.
As part of the clarification process, an example will be provided of what an export plan might look like. This is based on the client’s level of ambition.
Preparation of a plan that illustrates how the business can begin or increase export in practice – this includes an outline of which decisions have to be made and the resources that need to be allocated.
The plan will also include a market analysis, strategy and description of an international growth strategy and distribution structure based on which of the business’s international distribution channels and strategic partners are chosen.
Furthermore, the drawing up of legal material such as terms and conditions of sale and delivery, distribution agreements, etc., will make up part of the plan.
Development of positioning and communication strategy, the aim of which is to identify how the business communicates its competencies and value to the customer and the outside world in general.
This will mean drawing up sales and product documentation and website development for marketing of the business, in addition to planning and participation at trade shows.
Implementation of a go-to-market-plan, which is carried out in the form of active, hands-on sales work. This will consist of development and management of the sales organisation, structuring and optimisation of customer contact and management and participation at trade shows.
Export mentor scheme. Typically running for a period of six months to one year, this will take the form of regular sparring with management on themes that are relevant to the needs of the business.
The primary purpose of the mentor scheme is to enable management to make decisions that benefit export growth in the future.