GO-TO-MARKET-PLAN

Preparation of a plan that illustrates how the business can begin or increase export in practice – this includes an outline of which decisions have to be made and the resources that need to be allocated.

The plan will also include a market analysis, strategy and description of an international growth strategy and distribution structure based on which of the business’s international distribution channels and strategic partners are chosen.

Furthermore, the drawing up of legal material such as terms and conditions of sale and delivery, distribution agreements, etc., will make up part of the plan.